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Marketing Resources

A/B Testing: Your Guide

5 minutes

If you’re torn between two – or more – concepts for a page on your site, A/B testing can help you identify the more successful option. Here’s your firm’s guide to A/B testing.

Carrie Tennick, senior digital content specialist, August 13, 2021

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Thought Leadership Marketing Resources

Do Law Firms Still Need a Website?

5 minutes

What should you be looking at to ensure your website is working as it should be and doesn’t just become another vanity project?

Andy Cullwick, head of marketing, August 17, 2021

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Marketing Resources

Link Building: Your Guide

6 minutes

Links are an essential factor to ranking well on search engines. Here's our expert guide to link building for your firm.

Carrie Tennick, senior digital content specialist, August 26, 2021

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Thought Leadership Industry Updates

August 2021 Blog for Insurance Claims

3 minutes

The switch to home-working was generally a success. But what happens now the time has come for most of us to return to the workplace in some shape or form?

Andy Cullwick, head of marketing, August 31, 2021

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Marketing Resources

Building Trust: Why Consistency is Key

4 minutes

Maintaining a consistent presence on these sites – as well as offline – can help to build brand awareness, which could then enhance trust in your firm. And that could be the deciding factor in a potential client choosing you over a competitor.

Carrie Tennick, senior digital content specialist, September 07, 2021

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Market Round-up

Market round-up: September 2021

4 MINUTES

In this quarterly market round-up, Neil Rose, Editor of Legal Futures looks at what we know more than three months into the new whiplash regime.

Neil Rose, Editor of Legal Futures, September 15, 2021

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Behind The Brand

First4Lawyers in the media - September 2021

3 MINUTES

We look back at our media profile over the last few months, including articles in the Law Society Gazette, Insurance Claims and New Law Journal.

Shelley Schubert, senior marketing communications manager, September 15, 2021

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Marketing Resources

Landing Pages: Your Guide

4 minutes

In marketing jargon, a landing page is a page you have intentionally driven traffic to in order to get them to complete an action.

Carrie Tennick, senior digital content specialist, September 14, 2021

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Thought Leadership

September 2021 Blog for Claims Magazine

3 minutes

Customer reviews are everywhere these days. Make an online purchase and you’ll often receive several follow up emails asking you to review your experience or the product.

Andy Cullwick, head of marketing, September 15, 2021

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