Personal Injury

When it comes to Personal Injury claims, First4Lawyers are a market leader.

Find out more

We run a dedicated Personal Injury TV campaign and online campaigns, which result in a large volume of enquiries, including complex multi-track claims such as head and brain injuries, amputations and spinal injuries.

Key facts

  • Average conversion rate of 73% (2021, Q1 data).
  • Around 2,500 Personal Injury TV ads are run every month.
  • Seen by over 600,000 people.
  • Dozens of Personal Injury online campaigns, bidding on thousands of keyword combinations.
  • Over 1,000 online ads per month.
  • Our online ads and campaigns achieve an average 100,000 impressions per month.
  • We rank organically for the top 10 most searched-for Personal Injury keywords.

Proven to deliver excellent results

We have a proven track record of consistently delivering high quality, well-vetted, valuable leads.

  • Over the last three years we have created a 30% increase in the number of cases per PI slot – equivalent to a 30% reduction in the cost of acquiring each case (2018, Q2 data).
  • We generate a varied mix of claims, driving more high-value and serious injury cases.
  • Up to 28 vetted personal injury leads per month with an average 74% conversion (2020, Q4 data), which breaks down as:

- RTA – 42%
- EL – 24%
- OL/PL – 32%
- Other – 2%

Share of voice

Compared to our competitors, our marketing is seen more often

Conversion rates

PI Conversion Rates

Our panel member conversion rates continue to improve

Claims split

PI Claims Split

Average claims split that we deliver to our panel members

Settlement values

Average general damages value for settled cases


PI & SI Split Updated Q2 2018

We target serious injury and complex multi-track claims


More of our services

Interested in joining the panel? Contact us today, or request a callback.

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