First4Lawyers on TV

First4Lawyers have launched their biggest ever TV campaign with four different adverts. With further PI reforms due in 2020 we have developed a collection of adverts that focus on promoting non-RTA claims with dedicated adverts for Serious Injury and Work Accident claims.

TV remains a vital part of our overall marketing strategy, but the TV campaign has been developed into a fully integrated campaign which includes specific advertising for YouTube, digital display and online programmatic campaigns.

The TV campaign launched in August 2019 and will be aired over 300 times per day across 150 TV channels including ITV, C4 and Sky networks.

The making of “Second to None”

The “Second to None” campaign reflects the quality of First4Lawyers’ multi-award winning brand, high standards of customer service and its values. Featuring Liz as the central character who can provide the expertise, reassurance and help with legal matters.

Our head of marketing has written a blog about how the adverts were created. Alternatively, you can watch the different 'behind the scenes' videos we have created:

Video

What makes a great TV ad

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Video

Bringing Liz to life

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Video

What does it take to make an advert for First4Lawyers - The People Involved

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What does it take to make an advert for First4Lawyers - The Travel Involved

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What does it take to make an advert for First4Lawyers - Entertainment

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Video

What does it take to make an advert for First4Lawyers - Lots of Hungry Mouths

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Adding CGI Effects - The Making of the F4L TV Ads

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Video

Watch out for that Trap Door

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Video

Accidents at work can happen anywhere

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The numbers behind the advert

What does it take to make an advert for First4Lawyers?

Lots of people

75 strong team, including:

  • 40 cast and crew on set.
  • 4 person post production team.
  • 2 creative directors.
  • 1 project manager.
  • 1 Hollywood director.
  • Investing over 1,456 combined hours.

Lots of travel

  • 23,300 airmiles
  • 4,200 train miles
  • 3,275 car miles
  • 5 parking tickets – oops

Lots of entertainment

  • 2 on set birthday’s
  • 1 baby announcement
  • 37 dad jokes
  • 6 people through a trapdoor

Lots of hungry mouths

  • 2 birthday cakes
  • 324 cups of coffee
  • 375 meals
  • 95 sandwiches
  • Endless snacks

Did you know?

What does Star Wars and Indiana Jones have in common with the First4Lawyers new TV adverts?

It is the Wilhelm Scream - The Wilhelm scream is a stock sound effect that has been used in at least 416 films and TV series beginning in 1951 for the film Distant Drums. The scream is often used when someone is shot, falls from a great height, or is thrown from an explosion.

We have used it on our 'Choosy People' advert as our actors fall through the trapdoors.

 

 

The adverts

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First4Lawyers - We are Choosy - 30s TV Advert

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Video

First4Lawyers - Call First4Lawyers - 30s TV Advert

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First4Lawyers - Trust First4Lawyers - 30s TV Advert

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Video

First4Lawyers - Work Accident Specialists - 30s TV Advert

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Interested in joining the panel? Contact us today, or request a callback.
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