First4Lawyers Celebrates 15 Years in the Industry
The past few years have been eventful to say the least, a global pandemic, recession fears and inflation at an all-time high. With the start of 2023 brings hope for stability in the economy and in the market. 2023 also symbolises a milestone for us also, January 2nd marked our 15th anniversary in the business.
Founded in 2008 by the same directors we have today and using the Yellow Pages as our main method of marketing. From humble beginnings, through hard work and determination, we are now proud to be the UK’s most seen legal brand.
Longevity in our market is difficult to come by. Not only this, but we are proud to still be the same independently owned and family run company, with the same values, that we were all those years ago.
Throughout the years we have reached many milestones:
In 2009 we launched our first TV adverts and they were a huge success! So much so that the year later, we hired our first team members and moved into our Huddersfield town centre office.
In 2011, Andrew Castle became the face of our brand, with his first “sorry” advert campaign seen by millions. We went on to win the ‘Claims Management Company of the Year’ at the Personal Injury (PI) Awards in 2012 and again in 2013.
In 2014 we showcased the latest TV advert featuring Andrew Castle and the iconic SEO Speedwagon track 'Can't Fight This Feeling', which was viewed over a million times on YouTube alone!
2015 brought many awards! We were elated to be awarded –
- Claims Management Company of the Year’ for third time in four years
- ‘Marketing Campaign of the Year’ at the PI Awards
- ‘Claims Management Team of the Year’ at the Modern Claims Awards
- ‘Claims Management Company of the Year’ at the Modern Claims Awards
- ‘Investing in People’ Gold award
2016 carried on with the awards theme and we were thrilled to win ‘Claims Management Company of the Year’ for the fourth time. We also reached the milestone of exceeding 200,000 enquiries and due to the rapid growth of the company, we took over the second floor of our office building. We also released our very first White Paper, ‘For Whom the Bell Tolls; The Customer Service Imperative’ – something we still do annually, you can view our past White Papers here.
We went on to win ‘Claims Management Company of the Year’ in 2017 and 2018 and launched our Cycle Safety tour, during which we visited primary schools to invite them to enter our ‘design your own helmet’ competition. The winners each won a new bike and their helmet design brought to life.
2019 saw us win ‘Claims Management Company of the Year’ for the seventh time and become official sponsors of Huddersfield Town AFC.
In 2021 we Formed First4InjuryClaims (our wholly-owned ABS law firm) to take care of road traffic accidents (RTA) after the CLA implementation of the OIC Portal.
Last year we were Shortlisted as ‘Claims Management Company of the Year’ for the eleventh consecutive time at the PI Awards and we surpassed 15,000 Trustpilot reviews, with over 90% of clients rating us 5 stars! We also appeared in over 2.2 million Google search results, with one in every three people searching ‘No Win No Fee’ clicking through to our website.
Since 2008 we have invested heavily in our marketing and advertising, our employees and our technology, enabling us to go from strength to strength in supporting our panel members.
Qamar Anwar, managing director of First4Lawyers says, “I am proud to say that First4Lawyers has officially turned 15. From our humble beginnings to now being the UK's most seen legal brand, we have come a long way.
Our commitment to our panel members and consumers seeking access to justice has been at the forefront of our brand building journey, and today we are proud to be a strong and recognisable legal brand known for outstanding quality in the industry.
Thank you to the entire team for supporting us to get to where we are and of course our many panel members. Here's to many more years of growth and success!”
First4Lawyers will continue to be steadfast in the marketplace, promoting our services and putting our panel members at the heart of all that we do. We continue to invest in our people, technology and our marketing with a few exciting projects coming up shortly. Always innovating and pushing forward, we are eager for the future and what is to come for First4Lawyers and our panel. Here’s to the next 15 years!
