News & research

When they’re done correctly, content briefs can help to give your writers the best chance of success when creating your online content.

Hannah Henderson, digital marketing executive, January 16, 2024

Social listening is just what it sounds like. It involves listening to what’s being said online about your firm, your industry and any other related keywords.

Hannah Henderson, digital marketing executive, December 06, 2023

You may have heard of topical authority, but do you know what it is? We’ve explained what topical authority involves, as well as how you can build and measure it.

Hannah Henderson, digital marketing executive, September 06, 2023

Your tone of voice (TOV) will influence how your audience perceives your firm. So it’s important you get it right. But how do you build and maintain a TOV?

Hannah Henderson, digital marketing executive, July 26, 2023

Dealing with keyword cannibalisation can sound daunting, but it doesn’t need to be. Our easy guide sets out how you can spot it and what you can do to fix it.

Hannah Henderson, digital marketing executive, May 11, 2023

We’ve set out the main differences between long-tail and short-tail keywords, where you can find them and which are better for your firm.

Hannah Henderson, digital marketing executive, April 26, 2023

Deciding how frequently you should post to your website is rarely straightforward. We’ve set out some factors to consider when scheduling your content.

Hannah Henderson, digital marketing executive, February 23, 2023

Developing a customer persona will help you to create targeted and meaningful content that meets the needs of your audience. Here’s how to get started.

Hannah Henderson, January 20, 2023

We’ve previously discussed the various ways you can optimise your site for search – from keyword research to link building. But how do you identify what to prioritise? That’s where an SEO audit comes in.

Carrie Tennick, digital marketing manager, December 14, 2022